SEO Audit Services That End in Shipped Fixes

Your traffic has flatlined, and the last audit you paid for is a PDF nobody has opened since the invoice cleared. That's how most SEO audit services end: a free crawl, a scary number of 'critical errors', a sales call, and a 90-page report that nobody — not you, not your developers, definitely not the agency — ever reads again. We built ours around the only thing that matters: the report you get at the end, and whether anyone can act on it.

The short version: we take your site apart — crawl, indexation, rendering, speed, structured data, content, and how AI search engines see you — then hand you a prioritised fix list written like developer tickets, and walk you through it on a call. If your organic traffic has dropped after a redesign, your rankings are sliding, or your agency has gone quiet, this is where you find out why.

Everything our SEO audit services cover

Whatever affects whether you get found, ranked and cited — and nothing that pads the page count:

• **Crawl and indexation** — what search engines can reach, what's stuck in 'discovered, not indexed', and what's bloating your index that shouldn't be there
• **Rendering** — whether your JavaScript is quietly hiding content from crawlers that your users can see fine
• **Speed and Core Web Vitals** — broken down by page template, because 'the site is slow' is not a finding
• **Structured data** — what's missing, what's broken, and what's telling machines the wrong thing
• **Content and cannibalisation** — pages competing with each other, thin sections, and gaps your competitors are filling
• **AI search visibility** — how ChatGPT, Perplexity and Google's AI results crawl and cite your site (more on this below)

Every finding gets a severity, an effort estimate and an owner. That last part matters — most audits die because nobody knows whose job the fixing is.

An audit without an order of operations is just a stocktake.

The technical SEO audit: crawl, indexation, speed and structured data

The technical audit is where the whole job stands or falls — and where ours stops looking anything like the pillar pages you've been skimming all afternoon. We don't run a crawler and export the results. A proper technical SEO site audit means crawling the site the way Googlebot does, comparing what's crawled against what's actually indexed, rendering key templates with and without JavaScript to catch content that vanishes, and testing speed on real templates rather than just the homepage.

Then we go looking for the quiet killers: redirect chains left over from old migrations, canonicals pointing at pages that no longer exist, faceted navigation spawning thousands of near-identical URLs, robots directives blocking the wrong things. If traffic fell off a cliff after a replatform, this is usually where the bodies are buried — and if you're mid-migration right now, our website migration SEO service exists so you never need the post-mortem.

What's inside the technical SEO audit report?

This is the bit other SEO audit services won't show you, so here it is. Every technical SEO audit report we deliver contains:

• **A crawl map** of your site's architecture — how authority flows, where crawl paths dead-end, and which sections Google struggles to reach
• **An index bloat list** — every URL in Google's index that shouldn't be, with the removal mechanism specified: noindex, canonical, redirect or robots
• **A Core Web Vitals breakdown by template** — product, category, blog — so your developers fix a template once, not a URL at a time
• **Structured data errors** — every broken, missing or misfiring schema block, with the corrected markup written out
• **A prioritised fix backlog** — findings ranked by impact against effort, written as tickets your dev team can drop straight into a sprint

Why most website SEO audits end up in a drawer

Because most of them optimise for looking thorough rather than being useful. An automated crawl finds 3,000 issues, everything gets flagged red, the page count hits triple figures, and the client feels like they got their money's worth — right up until they try to do something with it. Nobody can tell which issues matter. The dev team quotes six months. The report goes in the drawer.

Ours are built for the opposite outcome: fewer findings, harder evidence, explicit ordering. If only three things are genuinely holding your site back, you get a report about three things — everything else logged as a footnote, not dressed up as a crisis. Then we walk your team through it, finding by finding, until the person shipping the fixes knows exactly what to do on Monday.

Does the audit cover AI search visibility?

Yes — and this is the part almost no other audit touches. Ranking in Google is no longer the whole job. Your buyers are asking ChatGPT, Perplexity and Google's AI results for recommendations, and those systems crawl, parse and cite websites differently to a classic search engine. So we check whether AI crawlers can access your site at all (plenty of robots.txt files block them by accident), whether your content is structured so machines can lift and cite it, and whether your brand shows up when AI assistants answer questions in your category.

Want that measured continuously rather than as a snapshot? That's our AI visibility tracking service. And if the audit shows you're invisible to AI search entirely, our work as an AI SEO agency picks up where the report leaves off.

How long does it take, and what happens after the report lands?

Timelines depend on the size and state of the site — a 200-page B2B site and a sprawling ecommerce catalogue are different animals — so we scope properly before you commit and give you a delivery date upfront. What we don't do is disappear until the big reveal: anything urgent gets flagged the moment we find it.

Once the report lands, we book the walkthrough call and take your team through every finding: what it is, why it matters, how to fix it, in what order. Then you've got options. Your developers implement the backlog themselves — it's written so they can. We implement it with you. Or, if you need ongoing help rather than a one-off diagnosis, our SEO for small business retainers pick up the backlog and keep going. We work remotely, UK-wide — London, Manchester, a farmhouse in Cumbria, wherever your server room lives.

One audit, one report, nothing left in a drawer. See where it sits alongside everything else we do across our services.