Notes on getting found
How search is changing, what AI answer engines actually cite, and the technical work that quietly decides who wins.
How do you know if your website is ready for AI search visibility?
Being ready for AI search visibility is different from being ready for classic SEO. Here's a practical way to check where your website genuinely stands.
14 September 2026 · 5 min read
Latest articles
What should be in a technical SEO audit checklist?
A proper technical SEO audit covers far more than broken links. Here's exactly what should be checked, in what order, and why each item actually matters for rankings.
14 September 2026 · 5 min read
What makes enterprise SEO different from small business SEO?
Enterprise SEO isn't just small business SEO scaled up. Here's what genuinely changes when a website has thousands of pages, multiple stakeholders and layers of legacy technical debt.
14 September 2026 · 5 min read
What should a B2B website redesign brief actually include?
Most website redesign briefs focus entirely on how the site should look. Here's what a brief needs to protect rankings, conversions and accountability after launch.
14 September 2026 · 5 min read
What is demand generation, and how is it different from lead generation?
Demand generation and lead generation are often used interchangeably, but they're different strategies with different goals. Here's the actual distinction, and why it matters for B2B growth.
14 September 2026 · 5 min read
What makes insurance content trustworthy to Google and AI search?
Insurance sits in Google's strictest content quality category. Here's what actually establishes trust for insurance content, and why most broker websites fall short of it.
14 September 2026 · 5 min read
How to migrate a website without losing search rankings
Website migrations are one of the most common causes of a sudden traffic drop. Here's the process that actually protects rankings through a redesign, replatform or domain change.
14 September 2026 · 5 min read
What SEO metrics actually matter (and which ones to ignore)
Impressions and rankings look impressive in a report but rarely explain business impact. Here's which SEO metrics genuinely connect to revenue, and which are just noise.
14 September 2026 · 5 min read
What's the difference between SEO and PPC for B2B lead generation?
SEO and PPC both drive traffic from search, but they work completely differently and suit different stages of B2B growth. Here's how to think about which one, or both, is right for you.
14 September 2026 · 5 min read
Why do construction company websites get so little organic traffic?
Most construction company websites exist as a digital brochure and generate almost no organic search traffic. Here's why, and what actually changes it.
14 September 2026 · 5 min read
How do recruitment agencies rank for both job seekers and employers?
Recruitment agencies have two completely different audiences searching for two completely different things. Here's how to structure a site that ranks for both without either one undermining the other.
14 September 2026 · 5 min read
How do you audit a website for AI search readiness?
Most technical SEO audits weren't built with AI search in mind. Here's exactly what to check to know whether a website can actually be found and cited by ChatGPT and AI Overviews.
14 September 2026 · 5 min read
What is entity SEO, and why does it matter for B2B brands?
Entity SEO is quietly becoming more important than keyword targeting, especially for AI search. Here's what an entity actually is, and how B2B brands build one properly.
14 September 2026 · 5 min read
5 SEO mistakes accountancy firms make that cost them the clients they actually want
Most accountancy firms rank fine for their own name and nothing else. Here are the five mistakes behind that, and what actually attracts the clients worth keeping.
9 September 2026 · 5 min read
How to check if ChatGPT is recommending your competitors instead of you
You can't see AI recommendations in Google Analytics. Here's a practical way to find out what ChatGPT, AI Overviews and Perplexity are actually telling your buyers about you and your competitors.
9 September 2026 · 5 min read
Generative Engine Optimisation - what is it?
Generative engine optimisation is often sold as an entirely new skill set. Here's an honest breakdown of what's actually new, what's rebranded, and where GEO genuinely departs from traditional SEO.
9 September 2026 · 5 min read
Why estate agency websites struggle to rank above Rightmove and Zoopla
Rightmove and Zoopla dominate property search results, but that doesn't mean your own website can't win. Here's why portals rank first and where independent agents can actually beat them.
9 September 2026 · 6 min read
AI SEO agency for B2B: what it actually means, and how to choose one
Every SEO agency now claims to do "AI search". Here's what an AI SEO agency actually does differently, why B2B buyers need one, and the questions to ask before you sign anything.
9 September 2026 · 6 min read
How to show up in AI search results
ChatGPT, Google AI Overviews, Copilot and Perplexity now answer buyers directly. Here is how B2B businesses earn a place in those answers.
14 July 2026 · 7 min read
The technical SEO checklist for B2B websites
Speed, crawlability and structure are still the foundation. A practical checklist for B2B sites that need to be understood by search engines and AI alike.
2 June 2026 · 6 min read
Building authority that search engines actually trust
Link building has a bad reputation for good reasons. Here is what credible authority building looks like for a B2B brand in 2026.
21 April 2026 · 5 min read
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