AI SEO Agency: Get Found in ChatGPT and AI Search

Your organic clicks are sliding, ChatGPT is answering the questions your blog used to win, and someone senior has just asked why the company never gets a mention. So you went looking for an AI SEO agency and got offered three acronyms and a miracle. AI SEO isn't a dark art — it's mostly ruthless execution of things that already work, plus some genuinely new plumbing.

discoweb is a UK agency that gets B2B firms found, cited and recommended across ChatGPT, Google's AI Overviews, Perplexity and classic search. Here's exactly what we do — and what nobody on Earth can promise you.

What does an AI SEO agency actually do?

An AI SEO agency makes your business more likely to be named, cited and recommended when AI tools answer your buyers' questions. You'll see this sold under three acronyms — GEO (generative engine optimisation), AEO (answer engine optimisation) and LLMO (large language model optimisation). They all mean the same thing, so we'll say them once and never again.

Strip out the branding and most of the work is classic SEO executed properly. Content that machines can crawl and humans want to read. A site structure that makes it obvious who you are and what you do. Coverage and citations on the sites AI models trust. Layered on top is newer, LLM-specific work — monitoring what the models say about you, shaping the entities they associate with your brand, and structuring answers so they're easy to lift and cite. No magic prompts, no secret handshake with OpenAI — just work you can inspect.

How do you do SEO for ChatGPT?

When ChatGPT answers a question about your market, it either draws on what the model already 'knows' from training, or it searches the web live, reads a few pages and cites the ones it trusts. SEO for ChatGPT means influencing both: the sources models learn from, and the pages worth retrieving when it goes looking. In practice, ChatGPT SEO comes down to a handful of distinctly untrendy jobs:

• Let AI crawlers in. If your robots.txt blocks GPTBot and friends, you've opted out of the game.
• Answer real questions directly. Models lift clear, well-structured answers. Waffle gets skipped.
• Get mentioned where models look — trusted publications, industry directories, review platforms, communities. Citations are the currency.
• Keep your brand story consistent. If ten sources describe you ten different ways, the model hedges. Consensus breeds confidence.

LLM SEO: what changes, what stays exactly the same

LLM SEO is the umbrella term for optimising how large language models understand and mention your brand. Plenty stays the same: crawlable pages, sensible architecture, content with substance, authority earned through links. Traditional SEO isn't dead — it's load-bearing; the models lean on what it built. What genuinely changes:

• Entities beat keywords. A model doesn't match the phrase on your page — it checks how firmly your brand, services and sector are wired together in everything it has read.
• Unlinked mentions count. A journalist naming you without a hyperlink used to be an SEO shrug. To an LLM, it's evidence.
• Answer-shaped content wins. Pages structured as direct answers to real questions get retrieved and quoted; essays that bury the point don't.
• Third-party consensus outweighs your own website. Models put serious weight on what everyone else says about you.

Should you just do your SEO with ChatGPT instead?

Fair question — why hire an agency when the robot's right there? Short answer: doing your SEO with ChatGPT works for part of the job. We use LLMs daily — clustering keywords, drafting briefs, generating schema, pressure-testing pages against the questions buyers ask. Using an LLM for SEO research and structure is a genuine productivity win.

Where we draw a hard line: publishing piles of unedited AI content. Google's spam policies target exactly that kind of mass-produced, low-value content, and — more brutally — LLMs have no reason to cite the thousandth generic article when original sources exist. Mass AI content can't build the thing that actually moves AI visibility: a reputation other trusted sources vouch for. ChatGPT can't earn you a citation in a trade publication, fix your crawl setup, or make journalists mention you. That's the work you're hiring.

The actual work: what you get when you hire us

Here's the programme, plainly:

1. 1AI visibility audit. We map the questions your buyers ask, then record what ChatGPT, AI Overviews and Perplexity actually say — who gets named, who gets cited, where you sit.
2. 2Technical foundations. Crawl access for AI bots, structured data, clean architecture and fast, parseable pages.
3. 3Entity and content work. Answer-shaped pages targeting real buyer questions, plus tightening how the web describes what you do.
4. 4Earned citations. Digital PR that gets you mentioned in the publications and communities models trust — the biggest lever we know of in AI search.
5. 5Monthly iteration. We watch what the models say, find the gaps, and go after them. This compounds.

And this works in ordinary, competitive markets — not just tech. Ask ChatGPT to recommend a commercial solicitor in your city and note which firms it names. That's a winnable contest, and our SEO for law firms is built on that game.

Somewhere right now, an LLM is recommending a competitor to your next client — politely, confidently and for free.

How we prove it's working (and what nobody can promise)

Our deal with clients: this page is the doing; AI visibility tracking is the receipts. We track the prompts that matter to your business across the major AI platforms and report how often you're named and cited, and how that trends against competitors — alongside the boring-but-vital stuff like AI referral traffic and classic rankings.

Nobody can guarantee what an LLM says. Answers shift with phrasing, sessions and model updates. What we can guarantee is the inputs — citations earned, pages fixed, mentions built — and transparent measurement of whether the needle moves. An agency that says 'promise' is reading from a script; the word you're paying for is 'probability'.

Need an AI SEO agency in London?

'AI SEO agency London' is a real search, and city names do something specific inside AI prompts. A model answering a London-flavoured question doesn't check who's nearest — it builds a shortlist from London-shaped evidence: trade press, awards lists, directories, and how consistently the web ties each firm to the capital. That trail can be built deliberately, and building it is the job. We're a UK team working with London firms and businesses across the country.

AI SEO works best bolted onto the rest of the machine — technical SEO, content and digital PR pulling in the same direction. See everything we do for the full picture.