PV Recycling
An emerging recycling category with almost no search footprint. Two years later the site owns the core terms in Google and gets quoted by AI assistants.
101
keywords in Google's top 100 (from 9)
7
number one rankings
100s
of leads in 12 months
Where they started
PV Recycling handles solar panel, battery and inverter recycling — a young category where buyers were searching but few suppliers had anything credible to rank.
In August 2024 the site had nine keywords inside Google's top 100 and no presence at all in AI answers.
The work
- 01
Own the category language
We mapped every way people describe the service — solar panel recycling, PV recycling, recycle solar panels — and gave each its own page rather than burying them in one.
- 02
Content built for AI answers
Clear, quotable explanations of process, compliance and cost, structured so AI assistants can lift them directly when someone asks how solar panels are recycled.
- 03
Authority over two years
A steady programme of content and off-page work, reviewed monthly, rather than a one-off burst.
What changed
- Ranked keywords grew from 9 to 101 between August 2024 and July 2026, including seven number one positions.
- The site is now cited in AI snippets for solar panel recycling, PV recycling and recycle solar panels.
- Hundreds of leads in twelve months and several large clients won off the back of them.
See what search and AI are saying about you
A 30-minute call, a straight answer, and the three things we would fix first.