CCS Commercial Cleaning
A regional commercial cleaning company competing against national chains. Local and sector coverage turned search into a steady lead channel.
250+
keywords ranked at peak
139
keywords ranking today
100+
inbound leads in 12 months
Where they started
CCS cleans offices, schools and industrial sites across South West England — a market where national franchises dominate generic searches.
Buyers search by town and by sector, but the site had a single services page trying to answer all of it.
The work
- 01
A page per town that matters
Six location pages covering the cities and towns the teams actually serve, each written with genuine local context instead of swapped place names.
- 02
A page per sector
Twelve-plus sector pages — offices, schools, healthcare, industrial — so the language matches how each buyer describes their own site.
- 03
A blog answering buyer questions
An ongoing programme built from the questions that come up in quoting: frequency, contracts, pricing, compliance and staffing.
What changed
- Ranked keywords peaked above 250 and sit at 139 today across locations and sectors.
- More than 100 inbound leads in twelve months, with several converting into contracted cleaning clients.
See what search and AI are saying about you
A 30-minute call, a straight answer, and the three things we would fix first.