ADR Transport
A specialist dangerous goods haulier with no search presence. We built the website, wrote every service and location page, and took the three core terms to number one.
#1
for “ADR transport”
#1
for “ADR shipping”
#1
for “ADR courier”
26
keywords in Google's top 100
Where they started
ADR Transport moves hazardous and dangerous goods across the UK and into Europe — high-value, compliance-heavy work where buyers search for a very specific set of terms.
The business had almost no search presence. There was no structure that told Google what each service was, no location coverage, and nothing for an AI assistant to quote when someone asked who moves ADR loads in the UK.
The work
- 01
A website built around the services people search for
We rebuilt the site with a dedicated page for each service line, written around how operators and freight buyers actually describe the work rather than internal job titles.
- 02
Location coverage across the operating area
Location pages for the depots and regions the fleet genuinely serves, each with its own copy so no two pages compete for the same search.
- 03
Technical SEO from the ground up
Clean crawlable structure, fast page loads, internal linking between services and locations, and schema so search engines and AI tools understand what the business does.
- 04
Off-page authority
Ongoing off-page work in the haulage and compliance space to back the on-site content with credible signals.
What changed
- The three core commercial terms now rank first, with 26 keywords in Google's top 100 across services and locations.
- New enquiries started arriving within four to six weeks of launch — from the exact searches the site was built to win.
See what search and AI are saying about you
A 30-minute call, a straight answer, and the three things we would fix first.