Technical SEO is unglamorous and it is where most B2B sites quietly lose visibility. The good news is that the fixes are finite.
Start with what blocks discovery
- A sitemap that lists every page you want found, and nothing you do not.
- A robots file that is not accidentally blocking your best content.
- Clean, stable URLs with permanent redirects for anything you move.
- Server-rendered content so crawlers see the same page a visitor does.
Then fix what slows people down
Compress and size your images, defer anything that is not needed for first paint, and keep third-party scripts on a short leash. Most B2B sites can halve their load time without a redesign.
Finally, make meaning explicit
One H1 per page, descriptive headings, alt text that says what the image shows, and structured data where it genuinely applies. This is how a machine understands the page rather than pattern-matching it.